GoodDot
Creative TV Ad Campaign for a Sustainable Food Brand
Project Overview
GoodDot, Neeraj Chopra & GoodDo – Creative TV Ad Campaign for a Sustainable Food Brand
In collaboration with GoodDot, a leading food brand, we embarked on an exciting project to create a commercial TV ad and a digital marketing campaign. Our goal was to deliver a compelling message on social responsibilities and etiquette while incorporating humor and engaging storytelling. We partnered with Neeraj Chopra, India’s golden boy, for the ad shoot, leveraging his popularity to amplify brand awareness. The ad featured Neeraj Chopra’s hilarious encounters with GoodDo, an animated goat representing his inner conscience, preventing him from committing common social mistakes.
What we delivered:
Brand Marketing:
– Marketing Strategy & Planning: We developed a strategic roadmap, identifying target audiences and outlining key messaging to maximize the campaign’s impact.
– Brand Awareness: The TV ad showcased Neeraj Chopra’s acting talent and his comical interactions with GoodDo, subtly conveying messages about social responsibilities and etiquette.
– Social Media & PR: Through viral marketing content, including memes, videos, and creatives, we captured the attention of 50+ social media platforms, reaching over 10 million viewers. We also secured coverage in top-tier publications, expanding the campaign’s visibility.
Results:
– Instagram Follower Base: Our viral marketing efforts reached over 125 million Instagram users, resulting in a significant increase in GoodDot’s follower base.
– YouTube Views: The official ad garnered over 2 million views on YouTube, demonstrating the effectiveness of the high-tech VFX and CGI animation used.
– Social Media Engagement: The campaign generated 10 million+ views across various social media channels, fostering user engagement and interactions.
– Tier 1 Publication Coverage: Through collaborations with tier 1 publications, we achieved extensive coverage, amplifying the brand’s visibility.
By uniting the star power of Neeraj Chopra, an engaging storyline, and the comedic presence of GoodDo, we successfully crafted an unforgettable commercial ad and digital marketing campaign for GoodDot. The campaign’s impact was driven by its ability to merge entertainment and social messaging, resulting in impressive audience reach and engagement.
other case studies
Let's Create Together.
We believe in the power of collaboration to bring your brand to life.
Whether you have a question, a brilliant idea, or just want to say hello, we’re here and eager to hear from you. Reach out and let’s embark on a journey of creativity, innovation, and brand transformation.
Whether you have a question, a brilliant idea, or just want to say hello, we’re here and eager to hear from you. Reach out and let’s embark on a journey of creativity, innovation, and brand transformation.